Privacy Policy

Welcome to Online Exchange, LLC. At Online Exchange, privacy is a top priority to us and we provide this Privacy Policy to outline our practices and procedures with respect to information collection and its use to enable you to make an informed decision about sharing information with us and related entities. Online Exchange is an advanced performance marketing solutions channel and we may deliver and/or work with advertisements delivered to the websites you visit or via other marketing channels in our normal course of business.Introduction

This website will notify you of the following:

What personally identifiable information of yours is collected from you through the website; the organization collecting the information; how the information is used; with whom the information may be shared; what choices are available to you regarding collection, use and distribution of the information; the kind of security procedures that are in place to protect against the loss, misuse or alteration of information under Online Exchange’s control; and how you can correct any inaccuracies in the information.

Acceptance of Terms

Please read this policy carefully because by visiting this website or domain or other Online Exchange websites or domains and/or sharing information with us, you agree to be bound by this Privacy Policy. The Privacy Policy may be revised or updated at any time by us and you are correspondingly bound by inclusion 30 days after such change(s). This page was last updated as of the date at the bottom of this Privacy Policy.


Identifying Information

In order for you to use our services, you may be asked to provide Online Exchange with certain information that distinguishes you as your identifying Information. Identifying information includes, without limitation: (1) Contact data such as your name, title, company name, mailing address, phone, fax, e-mail address and website address; (2) Payment data such as your social security #, corporate ID #, or ABN; and (3) Demographic data such as your zip code. In each case when asked to provide identifying information; the website will not gather it unknowingly or unlawfully. Online Exchange may supplement the identifying information you provide with additional identifying information gathered from public sources or from third-parties (i.e. consumer reporting agencies) who may lawfully provide such information to Online Exchange. You are under no obligation to provide identifying information with the understanding that your refusal to do so may prevent you from using certain parts of our services.

Information You Make Public

This website contains features that permit you to upload, post, transmit, display or distribute content, information or other data, including your identifying information. Any information that you choose to disclose by means of such features becomes public information over which Online Exchange is unable to maintain control. You should exercise caution when deciding to disclose your identifying information by means of such features and you agree to assume all responsibility for doing so.

Security of Identifying Information

Online Exchange has implemented and maintains practical security procedures and practices to protect against the unauthorized access, use, modification, destruction or disclosure of your identifying information.

Non-Personally Identifiable Information

As part of our on-going efforts to ensure the best possible experience for all recipients of Online Exchange advertising, we may use log files, web beacons and cookies (defined below) to collect and store data from browsers, advertiser and third party sites to aggregate information. The information collected is used for marketing purposes, enables us to determine which advertisements perform well, allows us to more effectively match advertisements and website content to your interests, assists us in improving the operation of our services, helps us to maintain the quality of our services, enhances our services to our business partners and clients and enables us to provide general statistics to our business partners and clients regarding the use of Online Exchange’s services.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate and gather broad geographic and demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Clear Gifs (Web Beacons/Web Bugs)

We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies and are used to track the online movements of web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are tied to users’ personally identifiable information to allow us to keep track of the orders of users that have entered our site via third-party advertising.

In addition, we use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.


A “Cookie” is a string of information that a website stores on a user’s computer and that the user’s browser provides to the website each time the user submits a query to the website. The purpose of a Cookie is to identify the user as a unique user of the Website. Online Exchange uses Cookies to customize your experience on the website to your interests to ensure that you do not see the same advertisements or informational messages repeatedly.  Cookies are used to improve the experience web users have when they see web advertisements. When a consumer responds to or views an internet advertisement served by Online Exchange (such as through third-party Web sites or email solicitation) or visits an Online Exchange network site, we send a Cookie and/or gif file to assign an anonymous, unique identifier to the end user’s internet browser. One function of these Cookies is to provide Online Exchange with information for the purpose of paying third-parties commissions when an Internet user clicks on a link, creates a lead, or makes a purchase on an advertiser’s web site. If the Internet user re-visits the advertiser’s site directly, Online Exchange is able to continue to track the user’s activities on the advertiser’s site and compensate the third-party Web site that referred the user. We may use Cookies to estimate the total reach of an advertising campaign, as well as frequency of display. This allows advertisers to determine with greater accuracy the composition of the audience they reach. Cookies may also be used to control the delivery of a series of advertisements to a web browser and to limit the number of times a web browser receives any one advertisement. We also may use internet browsing and online purchase data associated with an anonymous identifier to develop a predictive statistical user profile of the end user’s needs and interests. We reserve the right to retain all ad delivery and reporting data as long as may be reasonably necessary for accounting and audit purposes.

If you do not wish to have cookies placed on your computer, you should set your browsers to refuse cookies before accessing the website, with the understanding that certain of the services and features of the website may not function properly without the aid of cookies. If you refuse cookies, you assume all responsibility for any resulting loss of functionality.

Information Shared by Online Exchange

Online Exchange will only share your Information for the limited purposes provided for in this Privacy Policy. This may include sharing information (1) to enable third party service providers to assist or facilitate in the services we provide to our clients; (2) to comply with applicable laws and regulations or to respond to a subpoena, search warrant or other lawful request for information received by us, whether or not a response is required by applicable law; (3) to enforce our terms of use and other agreements or to protect our rights; (4) to protect the safety of members of the public and users of the service; (5) with other related Online Exchange entities and third party marketing partners (including advertisers and publishers) for marketing purposes; (6) with vendors, administrative service providers, technology providers and carefully selected partners for data validation, enhancement, information verification and suppression services; or (7) for any other purpose for which you provide consent.

While Online Exchange chooses its business partners and clients carefully and strongly encourages them to adopt responsible approaches to online marketing, Online Exchange is not responsible for the information and privacy practices of such third parties. The collection, use, and disclosure of information by clients and partners are subject to their respective privacy policies, which may differ from this Privacy Policy. You should check the applicable privacy policies of these third parties to determine how they handle any information they receive.


Online Exchange employs appropriate measures to ensure the security of all information and we routinely evaluate our practices to identify security threats or opportunities for the improvement of our services. No transmission of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure and other factors may compromise data security. You acknowledge and agree to assume this risk when communicating with us.


As the standards governing Internet privacy continue to evolve; Online Exchange may find it appropriate or necessary to update this Privacy Policy from time to time. As a result, we reserve the right to change this Privacy Policy at any time and shall post such changes on the Website. Our Website will state the date the Privacy Policy was last updated. We encourage you to review the Privacy Policy whenever you use this website to make sure you understand how your information will be used. Although most changes are likely to be minor, Online Exchange reserves the right, at any time and without notice, to add to, update, change or modify this Privacy Policy, simply by posting such update, change or modification on this page. Any such addition, update, change or modification will be effective immediately upon posting on the website. Each time you use the website, the then-current version of this Privacy Policy will apply. Accordingly, each time you use the website you should check the date of this Privacy Policy (which appears at the end) and review any changes since the last time you used the Website.

Traffic Data

Like most website operators, Online Exchange typically gathers information of the sort that browsers automatically make available, including: (i) IP addresses; (ii) domain servers; (iii) types of computers accessing the Website; and (iv) types of Web browsers accessing the Website. Traffic Data is anonymous information that does not personally identify you.


Online Exchange stores information that we collect through cookies, log files, clear gifs and/or third parties to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences.

Other Links

This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site that they should read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

Last Updated: 12-14-2017

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